Découverts parce qu'ils font partie de l'exposition Take Note, présentée jusqu'au 30 mai au Centre Canadien d'Architecture, je ne cesse d'être émerveillée. Ces créateurs hollywoodiens ont fait entre autres choses des génériques et effets cinématographies remarquables, dont l'intro de Mad Men et la technologie de Minority Report. À regarder : L Studio: New City. WOW.
"We research, we write, we draw, we design, we paint, we photograph, we sculpt, we program, we talk, we argue, we collaborate, we pitch, we imagine.
What do we make?
Film titles. Commercials. Interactive spaces. Television. Live action. Broadcast design. Virtual destinations. Experience Design. Graphics. Branding. The list goes on.
Regardless of the project, though, we always want to tell a story. Simple or complicated, it doesn't matter. Whether it be a main title or a journey through an immersive architectural environment, complete with audio, video, giant puppets and acrobats - the story needs to be compelling and relevant. And however we need to tell it, we will.
Above all, we approach our work as an opportunity to be innovative and always strive to create something that's never been done before. This is what excites us, what makes us tick."
http://www.imaginaryforces.com/
http://www.cca.qc.ca/fr/expositions/589-a-noter
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